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Glyphline Journal

Notes on type, licensing, and using display fonts well.

10 articles
Logo design
How to design a gym logo (free)A bold stencil typeface, high-contrast palette, and a badge lockup — with a real Cargo Stencil example.GuidesHow to design a coffee shop logo (free)A warm rounded typeface, espresso-on-cream palette, and a stacked wordmark — with a real Lumen Grotesk example.GuidesMost free logo makers hand you a template. Ours hands you the pen.Font choice, layout, spacing, color, and formats — plus a free logo maker to do it in minutes.Guides How to design a text-based logoFont choice, layout, spacing, color, and formats — plus a free logo maker to do it in minutes.GuidesHow to choose a font for your logoMatching brand personality, legibility, weights, and licensing — with display-type examples.GuidesThe best geometric display fonts for logos & brandingHow to choose a geometric display font, and a few originals to start with.Type
Font guides
How to pair fonts: display headlines with body textThe simple rules for pairing a display font with body text — contrast, mood, and hierarchy.GuidesWhat is a slab serif font? A guide with examplesThick, block-like serifs and low contrast — how to recognise and use slab serifs.TypeWhat is a Didone? High-contrast serifs explainedHow to recognise a Didone and when to use high-contrast serifs in fashion and luxury branding.Type
Formats & licensing
OTF vs TTF vs WOFF2: font formats explainedWhich font format to use for desktop versus web, in plain English.GuidesHow font licensing works: desktop, web & app explainedA plain-English guide to what desktop, web, and app licenses actually cover.Guides